A keyword match is not real risk
Memes, irony, remixes, and reposts create noise. Brands need to understand the subject, tone, intent, and context—not merely whether a term appears.
QixiaoAI PR Work System
Go beyond monitoring.
Form actionable judgment sooner.
Qixiao is a configurable AI PR work system for enterprises and brands. Dedicated models, company knowledge, and agent workflows connect discovery, assessment, response, and review so PR teams can move from information collection to coordinated decisions.
Discover→Understand→Assess→Act→Review
The limit of traditional monitoring is not collection—it is how quickly teams can understand, judge, and adapt.
When risk moves through context, communities, and propagation paths,
keywords and volume are not enough.
Volume does not equal reputational harm
One highly shared clip may matter more than many low-engagement links. Priority should reflect account influence, velocity, and cross-platform spread.
Static reports cannot keep pace with risk
New memes, accounts, and issues emerge continuously. Fixed rules and project schedules struggle to match a PR team’s decision cycle.
THE PR DECISION LOOPFrom seeing information
From seeing information
to action and review.
AI handles discovery, aggregation, assessment, and report drafting. Teams focus on fact-checking, strategy, and final statements. High-risk conclusions retain source evidence, rationale, and human review.
Open-web discovery
Bring together public media, social platforms, and long-tail communities, clean mixed-source content, and group scattered signals into trackable topics and events.
Semantic understanding
Use brand context to assess relevance, sentiment, intent, irony, and secondary spread, filtering false matches so attention stays on real risk.
Event assessment
Combine source evidence, account influence, propagation paths, and history to provide risk level, rationale, and confidence, with responsible human review.
Action guidance
Create response strategy, approved messaging, and an action checklist, then deliver them through existing collaboration channels such as Feishu and WeChat groups.
Review and retain
Team confirmations, exclusions, label changes, and response feedback return to dedicated knowledge, making the next similar judgment faster and closer to brand standards.
ONE SHARED CONTROL CENTERTurn scattered posts into events,
Turn scattered posts into events,
and bring events into one control center.
Overview, topics, events, suspicious accounts, cross-platform trends, and reports share context, so PR teams do not rebuild judgment across disconnected tools.
CORE CAPABILITIESNot another dashboard,
Not another dashboard,
but a system that gets work done.
Topic monitoring
Keep ongoing observation and active incident detection in one view, prioritized by impact rather than raw volume.
Event intelligence
Group scattered posts into events and identify origin, key nodes, and the relationship between source content, remixes, clips, and reposts.
Coordinated-account radar
Use company-specific risk labels to assist in identifying suspicious and promotional accounts and track their active topics and platforms.
Cross-platform trends
Aggregate relevant trends and rankings so teams can see when an issue moves between platforms.
Analysis reports
Present trends, risk judgments, and actions in structured, conclusion-first reports configurable to company templates and brand visuals.
PR intelligence agent
Import content, adjust priorities, and launch tracking tasks through conversation; the agent continuously summarizes, prioritizes alerts, and produces daily reviews.
AGENT + KNOWLEDGEEvery human judgment
Every human judgment
becomes the brand’s own PR asset.
Qixiao retains historical events, brand messaging, compliance boundaries, and team feedback in dedicated company knowledge. It continues to absorb judgment within clear human–AI boundaries.
Brand-specific modelCompany knowledge baseAgent workflowsContinuous feedback
BUILT FOR COMPLEX REPUTATION RISKBuilt for complex risk contexts
Built for complex risk contexts
and cross-team enterprises and brands.
Content and community platforms
Manage user ecosystems, content compliance, monetization disputes, and cross-community spread by understanding platform language, remixes, and community context.
Public companies and frontier tech
Observe media, investor communities, regulatory language, and industry views together while retaining complete evidence for careful judgment.
High-attention consumer brands
Product safety, service experience, and social content can amplify one another, requiring early detection of hidden risk and cross-platform spread.
DECISION-READY REPORTINGGo beyond what happened.
Go beyond what happened.
Make the basis for the next step clear.
Reports structure evidence, priorities, and recommendations using multidimensional analysis, spread evolution, and risk assessment. Templates and visuals can match company needs for fast executive reading and team coordination.
